Build Circle | Case Study

Bridging Florists and Wholesalers by Building a Direct Order Online Storefront for Floom.

Key highlights_

Delivered a brand new product to test with customers within 4 months, using a build-measure-learn feedback loop

Increased deployment frequency by a factor of 20

Retained by Floom to support their US expansion

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The Details_

Objective

To bring florists closer to suppliers by providing an easy to use online storefront through which florists can order directly from large global wholesalers.

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What We Did

Build Circle provided a stand-alone team to develop a communication platform integrated into FloomX, the wholesale branch of Floom’s product. This allows florists and suppliers to chat and order items without leaving the app.