Build Circle | Case Study

Empowering Sales: Analytics Platform for Performance Tracking

Key highlights

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Reduced overall spend on software development by 35%

Increased release cadence by 300%

Reduced app load and data export time from 3 minutes to 2 seconds

“Partnering with Build Circle completely changed how fast we can move. What used to take months now happens in days. Our platform is faster, our releases are smoother, and our team can finally focus on innovation instead of firefighting.”

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The Challenge

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Engage IQ’s sales development team needed a way to track performance not only at an individual level but also across the team, enabling reps to see their own activity alongside that of their colleagues and understand real-time correlations between effort and results. Without a centralised analytics platform, measuring metrics such as calls made, meetings booked and overall productivity was manual, fragmented and slow.

The cost of software development was increasing, release cadence was limited, and data-heavy operations such as loading dashboards or exporting reports took minutes, hindering responsiveness to feedback and reducing agility.

Solutions

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Build Circle supplied a dedicated team to design and build a standalone analytics platform for Engage IQ, focusing on measuring, searching and visualising key sales metrics like calls made and meetings booked. The platform streamlined data pipelines and front-end interfaces so that loading dashboards and exporting reports became near-instant. It also restructured development workflows and release mechanisms to allow frequent updates, enabling customer feedback to be integrated in days rather than months. The engineering redesign reduced waste, increased automation and dramatically improved software delivery efficiency.

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Outcomes

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Development spend reduced by approximately 35%.

Release cadence increased by roughly 300%.

Application load time and data export plunged from ~3 minutes to ~2 seconds.

Customer feedback is now addressed within days instead of months.

Project Overview

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Engage IQ partnered with Build Circle to build an analytics platform that enabled its sales development team to monitor individual and team performance in real time. The redesign cut software development costs by 35% and boosted release frequency by 300%, while the underlying platform now loads and exports data in just two seconds instead of three minutes. With feedback loops shortened from months to days, the team gained the agility and insight to scale more effectively.

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Inspiration For Your Organisation?

Driving efficiency isn’t just about speeding up systems, it’s about empowering teams to work smarter and deliver lasting impact. Engage IQ’s story shows how the right engineering partnership can turn performance challenges into opportunities for innovation, agility, and growth.

If your organisation is facing similar roadblocks around scalability, delivery speed, or system performance, let’s explore what a transformation partnership with Build Circle could look like for you.

Book a free consultation